LIFE MAGAZINE EDITORIALS
Cycle of editorials photographed for the Life Magazine in the period 2010-2011.
Life Magazine was everything but a typical magazine, and that is why it fostered utterly untypical editorials, which should have been “only” fashion editorials, but turned to be much more. Galevski succeeded in making them much more, he turned them into an art piece. Each of them had its own concept and a story while they also communicated on several levels... containing a message for each who wants to read it. They rarely featured models, but were instead made with celebrities that contributed the story adding their own context. This was packed in 10 pages and we received a product that was definitely distinctive and different, and captured the attention of the audience.
Editor of the Life magazine